For Exhibitors

Why TFBO 2021

  • Thailand and ASEAN combined with over 660 million population have bright growth potentials for international franchise brand owners to expand their businesses.
  • Thailand alone has, within ASEAN, the largest number of international franchise brands in operation with almost 140 brands and close to 20,000 outlets. Still plentiful opportunities for newcomers to enter the market.
  • More Thais are interested in buying international franchise brands due to its attractive return on investment.
  • Almost 70% local exhibitors return to the show every year due to their success and confidence in the visitor quality.
  • TFBO can draw in approximately 7,000 quality visitors/investors who are keen in looking for new investment opportunities.
  • Business matching opportunities are provided to ensure your success during the show.
  • Extensive marketing promotion campaign, local and international, to reach target visitors/investors.

Exhibit and Visitor Profiles

Exhibit Profile

  • Food & Beverage
  • Coffee, Tea and Drinks
  • Bakery, Ice Cream and Dessert
  • IT, Digital and Printing
  • Beauty, Spa and Health Care
  • Education, Training and Art
  • Vending/Washing Machines
  • Car Care Services
  • Services and Entertainment
  • Fashion
  • Convenient Store/ Retail Store
  • Jewelry & Gems
  • Real Estate, Forest plantation investment

Visitor Target

  • Business Owners / Entrepreneurs
  • Existing Franchisees
  • Existing Master Franchisors / Licensees
  • Corporate Management / Executives
  • Business Development Managers
  • Sales and Marketing Managers
  • Shopping Mallss / Modern Trade
  • Retail Outlets
  • Government Officials
  • Franchise / Business Consultants
  • University Lecturers / Students
  • Start-up entrepreneur

Media & MKT Plan

4 months prior to the show, comprehensive advertising and PR plan will be implemented both online and offline in Thailand and overseas to promote the show and to draw target visitors/investors. They include

In Thailand

  • Web sites
  • Social media (Facebook, Line, Twitter)
  • SMS
  • Electronic mails to more than 80,000 database
  • VIP direct mail invitation
  • Press releases
  • Telecall
  • Business Matching
  • Online Advertising
  • Activity support campaign

International

  • Franchise magazines (printed and online)
  • Social Media (Facebook, line, tweeter)
  • Electronic mails to more than 20,000 database
  • Online business matching
  • VIP direct mail invitation