More than US$220,000 marketing and promotion budget (combined with Thailand Retail, Food & Hospitality Services 2010) has been allocated to promote the show in Thailand, ASEAN countries,
Hong Kong, India, China,Taiwan, South Korea, Japan, Middle East, Australia, New Zealand, Europe and America.
The marketing and promotion plans include:
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| In Thailand |
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• Advertising and PR in newspapers, franchise, trade and related publications. |
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• Show web site and web links. |
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• Direct mail / invitation to 50,000 industry professionals both in Thailand and overseas. |
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• E-Invitation / E-letter / E-Show Preview |
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• 20 radio stations nationwide. |
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• Press releases/ Press conferences |
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| Overseas |
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• Advertisement and PR in newspapers, franchise and trade related publications. |
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• Direct mails to industry professionals |
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• E-Invitation / E-letter / E-Newsletter |
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• Press releases |
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• Web links |
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